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What Is a Lanyard? From Nautical Rope to Modern Brand Ambassador
Who would have thought that a simple rope used by sailors and soldiers in the 15th century – to carry whistles, weapons, or small tools – would evolve into one of the most practical and widely used promotional items of our time?
Today, lanyards are everywhere: at trade shows, music festivals, around the necks of school or hospital staff, and at nearly every professional event. They are no longer just a strap – they’re a functional accessory that combines organisation, security, and strong visual brand identity.
So, what exactly is a lanyard?
A lanyard is a fabric strap worn around the neck or wrist, usually with a hook or clip at the end. It keeps items such as ID cards, keys, access passes, USB sticks, or other small objects visible and easy to reach.
The real power of a lanyard lies in its visibility. When someone wears it, your logo or message is shown continuously – subtle, yet always present in daily life.
Why are lanyards still so popular?
In a world shaped by digital ads and fast-moving trends, printed key lanyards offer something long-lasting: practical value. They are worn throughout the entire event – and often afterwards at the office or as a keepsake. Unlike flyers or disposable giveaways, people keep their lanyards – and your brand stays in mind.
Lanyards are seen multiple times a day – a natural, effective, and subtle way to reinforce your brand message.
At events: functional and memorable
Whether it’s a small workshop ( ➤ One-side printed lanyards are surprisingly affordable) or a large festival/ conference – lanyards help keep things organised. They make it easy to label roles such as “Staff”, “VIP” or “Speaker”, support security teams, and speed up participant identification. They also convey professionalism and a sense of belonging.
For many people, the lanyard is the first physical touchpoint with your brand – a detail that reflects the tone and quality of your event.
Personalised lanyards: your visual signature
Design your personalised lanyards to perfectly match your brand identity. From ➤ double-sided designs to different widths and materials, as well as accessories like metal clips, safety breaks, or retractable badge holders – everything is possible.
Some brands prefer a clean, minimalist look, while others go for bold and colourful patterns. Whatever your style, you can customise the strap, print, and finish to create something truly unique.
And the good news: you don’t need to order huge quantities. Many manufacturers offer low minimum order quantities and support you with the design – even if you don’t have your own graphic team.
Don’t forget mini-lanyards
Apart from classic neck lanyards, there are also more compact versions: ➤ personalised keychain lanyards. These mini-lanyards are ideal for keys, USB sticks, or small tools. They are lightweight, easy to carry, and fully customisable – perfect for employees or as practical branded giveaways.
A small detail with a big impact
Lanyards may seem simple, but they leave a lasting impression. They help structure events, enhance security, and bring your brand into people’s everyday lives.
If you’re looking for a cost-effective, professional, and efficient way to promote your business or organise your event, lanyards with logo and custom printing are the perfect choice.
Design your own personalised lanyard with our support.